The History of Custom Industrial
Custom Industrial was established to create beautiful, highly detailed products and to work with like-minded design enthusiasts. Durwin explains: "I've always been able to conceptualize and build what's inside mine or someone else's head. It's about asking the right questions to get a good understanding of the job, of the client's needs and expectations and what the project means to them". It's a skill he learned from a varied and sometimes unusual career.
Early in his career, Durwin spent time working in set building for well-known movies and stage plays. His experience in this role brought to the surface his lateral thinking, resourcefulness and creative abilities as he was challenged to bring a variety of unusual designs to life. Whether it be a two and a half story sphinx or a gilded birdcage. He explains the process: "I had to quickly understand drawings and concepts that hadn't been fully detailed then be able to engineer and translate that into something that could be built. It was a lot of fun. Not only did it have to look beautiful it also had to be safe for people to walk and perform on, understanding the intricacies and complexity of moving parts in a design was another element I had to be conscious of as these parts had to withstand the punishment the performances dealt them".
He has also built and managed architectural homes. From 20 million-dollar mansions to straw bale houses, however they all have something in common: the delivery was in the detail - in putting the care and thought into getting things done right. “You need to consider your client’s needs, what’s important to them, how they are going to use these spaces then set this as your intent, otherwise you run the risk of forgetting the users.”
Over time focus has shifted to custom fabrication and metalwork across three main industries: Furniture, Architectural and Art Installations. Durwin works closely with architects, designers, builders, artists and clients in collaborative relationships that deliver remarkably detailed works.
Custom Industrial’s clients and collaborators have included, 3 Deep Design, Andrew Hazewinkel, Comb Constructions, Callum Morton, Studio Tate, BCS Studio, United Asia Group (UAG), Dan Moyahin, Marco Fusinato, Conrad Architects, Lyonhouse Museum, Tribe Architects, Youssofzaq & Hart, Brendon Williamson and, Anchor Ceramics.
“The impossible we do straight away, miracles take a little longer.” Is something my grandfather used to say, and something that drives me today and its’ why I will always prefer to take the job that has meaning, it has to be significant, there has to be passion both ways. If the client isn’t getting passion from it or deep satisfaction then surely, it’s not worth it. Passion is what makes the impossible possible.” Durwin Lambe